Professional Courses
Digital Markting Course (Mastry)
What You'll Learn:
Introduction to Digital Marketing
What is Digital Marketing?
Traditional Marketing vs Digital Marketing
Digital Marketing Ecosystem
Customer Journey & Sales Funnel
What is a Website?
Domain & Hosting Basics
UI/UX Basics
Landing Page Concepts
Tools/Websites:
GoDaddy
Hostinger
Search Engine Optimization (SEO)
On-Page SEO
Understanding Search Intent
Keyword Research (Short-tail, Long-tail, LSI Keywords)
Keyword Mapping
SEO-Friendly URL Structure
Title Tag Optimization (Length, CTR)
Meta Description Optimization
Header Tags (H1–H6) Usage
Image Optimization (ALT Text, File Size, Naming)
Internal Linking Strategy
External Linking (Authority Links)
Off-Page SEO
What is Off-Page SEO?
Backlink Fundamentals
Types of Backlinks (Do-follow, No-follow)
Link Building Techniques
Brand Mentions
Competitor Backlink Analysis
Toxic Links & Disavow Tool
Technical SEO
Website Crawlability & Indexing
XML Sitemap Creation & Submission
Robots.txt Configuration
Canonical Tags
HTTPS & SSL Importance
Structured Data / Schema Markup
404 Errors & Redirects (301, 302)
Website Architecture
Mobile-Friendliness & Responsive Design
Page Speed Optimization
Tools/Websites:
Google Search Console
Google Keyword Planner
Ubersuggest
Ahrefs
PageSpeed Insights
Local SEO & Google My Business
Creating GMB Profile
Local Keyword Targeting
Reviews & Ratings
Google Maps Ranking
Tools/Websites:
Google Business Profile
Content Marketing
Content Strategy
Blog Writing
Copywriting Basics
Storytelling for Brands
AI Content Tools
Tools/Websites:
Grammarly
ChatGPT
Social Media Marketing (SMM)
Facebook Marketing
Instagram Marketing
LinkedIn Marketing
YouTube Marketing
Tools/Websites:
Meta Business Suite
YouTube Studio
Social Media Ads (Paid Marketing)
Facebook & Instagram Ads
Campaign Objectives
Audience Targeting
Ad Creative & Copy
Budget & Optimization
Tools/Websites:
Meta Ads Manager
Google Ads (SEM)
Google Ads Overview
Search Ads
Display Ads
YouTube Ads
Conversion Tracking
Tools/Websites:
Google Ads
Google Analytics
Affiliate Marketing
Influencer Marketing
Freelancing & Career Guidance
Duration : 3 Months
Fees : ₹ 14,999
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